PVC actually helps save environmental damage and alleviates human misery, says PIFA's ongoing communications programme.

A nationwide direct mail campaign combats continuing misinformed propaganda which has attempted to discredit one of the most important and widely used and researched materials in everyday use - PVC.

This initiative, developed by PIFA jointly with the British Plastics Federation, supports more than 750 companies and a UK workforce in excess of 50,000 employed in the manufacture of hundreds of PVC products, from clingfilm to drinks bottles, and from drainpipes to blood bags.